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Web Design Services
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Hosting Services
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Web Design from Scratch is for everyone involved or interested in creating web sites - whether novice or expert. It will help you understand what makes web sites succeed or fail, and what can be done to increase the chance of success.
You don't have to be a web designer to benefit from this site. You may have a current web site design project, you may be updating an existing site, or just interested in learning new skills.
Web design and development is a huge area that grows and changes every day. While it's impossible to document everything there is to know, this site aims to help you understand the principles of creating great sites and to teach you some of the most important skills needed to do it successfully and repeatedly.
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Improve Search Engine listings and Resource Discovery
Simply stated, content that is not text-based is not available to search engines or other automatic data-mining applications. Much important content on your site may be "locked-up" in unsearchable formats. By exposing this content you can significantly increase the chance that people searching for particular content on your site can find it. From a strategic point of view, anything you can do to increase the likelihood that your site will be found is a positive benefit.
- · Clearer, understandable content - using commonly used and understood words, phrasing and grammar will increase the likelihood that people using simple search-criteria will find your site.
- · Text alternatives
- · Alternative text - an image without alt-text can only be found by its file name. In many cases the file name is a cryptic and unhelpful string of characters. Adding short descriptive phrases via alt-text means that search-engines can find particular images because their description has been indexed. The alt-text for images that are about your site's content can help raise your ranking on the search engine's listings.
- · "D" links and "longdesc" attribute - much important content on your site may be locked-up in complex images such as photographs, charts or graphs. Describing these more fully using "D" links and the "longdesc" attribute makes that content available to search engines.
- · Text descriptions for multimedia files - a text-based description of the action or content of a Web based video will make the important information contained in that expensive and informative medium available to search engines. Otherwise, only the file name is available for reference.
- · Captioning - audio file formats are searchable only by their file names, which as has been mentioned, can be cryptic and unhelpful. Providing full-text captioning (either synchronized with the audio track using SMIL, or as a separate transcript) allows the content, especially for files containing dialog or speech, to be indexed and searched.
- · Table summaries - clear summaries describing the purpose of a table will be indexed by a search engine while the table content may actually be less meaningful when indexed cell-by-cell. Furthermore, table captions, by providing a heading for the table, will also be indexed by many search engines.
- · Structure Documents with Markup - some search engine spiders actually use the text within your header tags, e.g.<H1>, <H2> etc., to rank Web pages and accord increased relevance to this text.
- · Metadata - following metadata standards for describing documents, and relationships between documents can significantly increase the usefulness of your Web content, both to the people searching for your products or services, and for your own business reporting and filing needs. International standards for metadata are evolving - IMS is being used within the education sector and Dublin Core is being widely adopted with the government sector. Information that cannot be found or identified easily is costly.
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Copyright © 1998 - 2006 OceanImpact.com
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Web site designed and maintained by Ocean Impact Group
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